Red Lobster picks new ad agency

Red Lobster, a division of Darden Restaurants Inc., has selected Grey New York as its new advertising agency.

Grey already oversees advertising for Darden’s Olive Garden and Longhorn Steakhouse brands.

Red Lobster, the casual-dining operator based in Orlando, Fla., estimated that $115 million in major-media advertising billings had been handled since 2004 by The Richards Group of Dallas, which did not seek to renew the account.

“Grey demonstrated superb creati

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