Q&A: Chick-fil-A’s president celebrates ‘Cow Appreciation Day’

Dan T. Cathy discusses the success of the chicken chain’s long-running cow campaign

Chick-fil-A stores on Friday will be handing out free meals and entrées to an expected half-million guests dressed in whole or in part as cows.

The annual “Cow Appreciation Day,” linked to the 1,550-unit Atlanta-based chain’s 16-year-old “Eat Mor Chikin” cow advertising campaign, last year drew more than 450,000 customers for free sandwiches, the company said.

That number is expected to grow this year with social media and other marketing sup

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