Customer engagement matters to restaurant marketers looking to maximize their return on investment for social media, and new research from software and consulting provider Expion shows that restaurants connect with fans on Facebook best when they talk less about themselves and ask more about their guests.
Just as a simple question — “Will you marry me?” — can lead to another kind of crucial engagement, questions and solicitations for opinion provoke far more in
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Log in.
If you are registered, pleaselog-in to access Premium Content.