CKE taunts McDonald's with Big Hardee

CKE taunts McDonald's with Big Hardee

CARPINTERIA Calif. CKE Restaurants Inc. continued what it called “McSmack” talk with the introduction Monday of the Big Hardee burger, which it says offers more meat, more cheese and a lower price than McDonald’s iconic Big Mac.

The Big Hardee introduction at Hardee's follows the debut in August of the Big Carl burger by sister brand Carl’s Jr., which has twice the meat and cheese of a Big Mac and is priced roughly 50 c

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