Capture customers’ attention

Capture customers’ attention

Along with whatever else they remember about dining out this year, many consumers may recall 2009 as the year colorful, kinetic and ear-grabbing multimedia programming replaced innocuous background music in their favorite foodservice establishment.

From now-sounds-punctuated slide shows of food, beverages, popular activities or cultural icons, to full-motion video of host-brand commercials, breaking news or movie trailers, digital content increasingly is playing on flat-panel displays

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