Beef Checkoff marketing program aims to boostoperators’ use of middle meats

CENTENNIAL Colo. —The national Beef Checkoff program is focusing its marketing muscle on the foodservice industry to help merchandise middle meats.

Beef Checkoff, a producer-funded marketing and research program created to increase demand for beef, said it will be targeting the 945,000 foodservice outlets around the country. —The national Beef Checkoff program is focusi

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