McDonald’s updates ‘I’m Lovin’ It’ campaign

McDonald’s updates ‘I’m Lovin’ It’ campaign

Brand hopes to reverse sales slide with new ad push

McDonald’s is starting the new year with an updated brand vision that it hopes will help reverse a sales slide that has dogged the chain throughout 2014.

The Oak Brook, Ill.-based McDonald's Corp. revealed Friday a series of ads that reaffirmed the operator’s decade-old “I’m Lovin’ It” campaign with an upbeat message amid one of the toughest periods in its history.

“For the last 10 years, everything we’ve done can be summed up with three words: ‘I’m lovin’ it,’” chief

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish