Customized McDonaldrsquos burger

Customized McDonald’s burger.

McDonald’s to expand customizable menu test

“Create Your Taste” to be offered at up to 2,000 locations next year

McDonald’s Corp. will expand its “Create Your Taste” test of customizable sandwiches to as many as 2,000 locations next year in an effort to turn around weak sales.

The company has been working on a customizable platform for about a year, as sales have fallen and both investors and franchisees have grown restless.

“We are experiencing transformational times in our industry and with consumers, and this current business environment requires change

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish