Still recession-ravaged, today’s consumer is looking for a different dining experience than he or she was just a few years ago. While price, value and convenience are still top of mind, many consumers are also in search of restaurants they...
Necessity may still drive some purchase decisions, but, increasingly, consumers are looking to fulfill emotional needs when they pull out their wallets.
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Before the recession clouded the sunny days of easy credit, consumers sought first what they craved and considered price second. Now they examine every restaurant occasion through separate lenses of desire and affordability, while expecting those...
When it comes to food and drink, familiarity is the name of the menu game, say a group of culinary trend trackers asked about what items are luring today’s consumers to eat out.
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