5 factors that affect restaurant pricing strategies

Technomic conference panelists share consumer trends that can influence decisions on menu pricing at restaurants.

Consumers consider more than just numbers when deciding the price they are willing to pay when dining out, making menu development and pricing strategy a constant balancing act for panelists from Applebee’s, Captain D’s Seafood and Smashburger who spoke at this week’s Technomic Restaurant Trends & Directions conference.

During the panel, “Pricing Strategies: Something’s Gotta Give,” executives found that consumers say they are willing pay

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