More targeted snack-based, specialty and ethnic brands won in the battle for market share this year, leaving more traditional casual-dining, family-dining and quick-service burgers and sandwiches to lose ground, based on Top 100 market share data.
Seven of the 12 segments in this year’s Top 100 showed market share growth, including Bakery-Cafe, Beverage-Snack, Chicken, LSR/Specialty and LSR/Mexican.
A chain’s market share is based on its U.S. systemwide sal
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Contact: Desiree Torres Desiree.Torres@penton.com