2013 Second 100: Market share trends

2013 Second 100: Market share trends

This story is part of NRN’s Second 100 special report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.

While the biggest restaurant brands across all industry segments battle on a national scale for the consumer dollar — think McDonald’s versus Burger King — many smaller, emerging Second 100 brands are looking locally as they attempt to grow and gain market share.

Among the top 10 growth chains in the Second 100 universe, based on year-over-year increases in U.S. systemwide sales, many are specialty brands gaining ground over more traditional, varied-menu re

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Contact: Desiree Torres [email protected]

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