Panera: Digital investments paying off

Panera: Digital investments paying off

Operator “running a major technology organization,” CEO Ron Shaich says

Panera Bread Co.’s investments in digital technology are beginning to reap benefits, executives said Wednesday.

“We’re now running a major technology organization here, nearing hundreds of thousands of orders a day,” Ron Shaich, chairman and CEO of the St. Louis-based bakery-café chain, said in a call Wednesday with analysts.

Customers increasingly want to engage with restaurant brands and retail in general on digital platforms, Shaich said. Digital use at Panera has b

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