Goodbye coconut, hello pumpkin.
As the weather cools, consumers seek more hot beverages and different flavors. While summer might inspire cravings for refreshing fruit or tropical flavors, fall means pumpkin, apple, spice and other flavors. Restaurant-goers seek not only coffees featuring these comforting flavors, but more elaborate, higher-margin specialty drinks, too.
According to the Chicago-based research firm Datassential, pumpkin is a well-loved flavor in the fall. It&rs