Taco Bell campaign aims to inspire teens to graduate

Taco Bell campaign aims to inspire teens to graduate

Efforts focused on social media, where teenagers live

Taco Bell believes that when teenagers don’t graduate from high school, potential goes to waste.

That notion is the cornerstone of a new marketing campaign launched Thursday, which the Irvine, Calif.-based quick-service operator hopes will inspire teenagers to graduate from high school and discover their passions.

The campaign is largely focused on social media, where teenagers live, built around the hashtag #RecognizePotential.