Beyond marketing: Twitter for restaurants

Beyond marketing: Twitter for restaurants

This is the third installment in a 3-part series examining how restaurant brands can use social media platforms, outside of traditional marketing functions. Also see how brands are using Facebook and Instagram.

Twitter maintains usage by a smaller audience of Internet users, when compared to Facebook and Instagram, but it increasingly has become a place where patrons complain or wax poetic about an experience in a restaurant.

A Pew Research Center study released in August found 23 percent of Internet users are on Twitter, and restaurant companies have found the platform a place where they can provide personalized customer service.

Bryan Segal, CEO of Toronto-based Engagement

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