Beyond marketing: Twitter for restaurants

Beyond marketing: Twitter for restaurants

This is the third installment in a 3-part series examining how restaurant brands can use social media platforms, outside of traditional marketing functions. Also see how brands are using Facebook and Instagram.

Twitter maintains usage by a smaller audience of Internet users, when compared to Facebook and Instagram, but it increasingly has become a place where patrons complain or wax poetic about an experience in a restaurant.

A Pew Research Center study released in August found 23 percent of Internet users are on Twitter, and restaurant companies have found the platform a place where they can provide personalized customer service.

Bryan Segal, CEO of Toronto-based Engagement

Register to view the full article

Register to view this article

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.