Yum China Holdings Inc. and Taco Bell Corp. on Monday officially opened the first China unit of the Mexican-inspired brand in Shanghai.
The restaurant debuted near Shanghai's landmark Oriental Pearl Tower in the Lujiazui area, the city's central business district.
“Leveraging our deep insights into Chinese consumer preferences, developed from close to 30 years operating in this market, we thoroughly researched and fine-tuned the Taco Bell menu for China,” said Micky Pant, Yum China CEO, said in a statement. “And the initial response from customers is very encouraging."
The menu features the brand's favorites that have been adapted to local tastes, including a shrimp and avocado burrito, a Crunch Taco Supreme with nacho sheese sauce and a Volcano Chicken Burrito with Sriracha sauce.
"Taco Bell is an innovative brand with a strong heritage that we believe will resonate well with Chinese millennials,” Pant said.
Taco Bell has more than 7,000 restaurants, with more than 300 units in 26 countries outside the United States.
Yum China Holdings, with executive offices in Shanghai, licenses other Yum! Brands concepts in mainland China, including KFC and Pizza Hut. It owns more than 7,300 restaurants, including the Little Sheep and East Dawning concepts.
Photos courtesy of Yum ChinaStart slideshow