Joe Coffee Photos courtesy of Joe Coffee

Union Square Hospitality Group invests in 14-unit NYC coffee shop

Joe Coffee to expand “third wave” concept into pop-up coffee bars

The first time Jonathan Rubinstein spotted Danny Meyer at Joe Coffee, his New York coffee shop, Rubinstein was so nervous that he couldn’t bring himself to talk to the famous chef.

“I remember being super star-struck,” Rubinstein said in an interview. “I was unable to introduce myself.”

Years later, Meyer has since become a big investor in Joe Coffee. On Monday, Meyer’s Union Square Hospitality Group announced its investment in the 14-unit c

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