Tap into the potential of Twitter to maximize marketing impact

Tap into the potential of Twitter to maximize marketing impact

Everyone seems flummoxed by Twitter. While I don’t profess to understand the psychology behind it, I admit I’m addicted to the mini-blogging service, which limits posts to 140 characters.

And I’m not alone.

I’m joined by thousands of mobile food vendors, food fans, Food Network stars, independent restaurant owners and food behemoths like Pizza Hut. We’re all trying to figure out how best to use it, how our “followers” use it and what its future holds after celebrities like Ashton

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