NRN 50: Power plates

NRN 50: Power plates

Nutrition-packed 'superfoods' drive sales at health-oriented brands

There was a time when saying that a menu item was good for you was the kiss of death at restaurants.

But that’s no longer the case, at least for 101-unit Saladworks, where highlighting the nutritional powerhouses on its menu both engaged customers and boosted sales.

The chain launched its True Nutrition campaign last year to tap into a growing awareness of food with nutritional compounds, often referred to as “superfoods.”

“All of a sudden, we star

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