On The Menu: Ling & Louie’s Asian Bar and Grill

On The Menu: Ling & Louie’s Asian Bar and Grill

Randy Schoch is an industry veteran who knows all the usual ways to draw customers to his restaurants. But when he launched Ling & Louie’s Asian Bar and Grill in 2006, he took a completely different marketing tack. He sought to offend them.

Well, just a little.

“Our tagline is, ‘Not for boring people,’ which says a lot about the fun we try to create,” Schoch says. “It applies a little reverse psychology, too. People read it and say: ‘Hey, I’m not boring! I can go there.’”

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish