Randy Schoch is an industry veteran who knows all the usual ways to draw customers to his restaurants. But when he launched Ling & Louie’s Asian Bar and Grill in 2006, he took a completely different marketing tack. He sought to offend them.
Well, just a little.
“Our tagline is, ‘Not for boring people,’ which says a lot about the fun we try to create,” Schoch says. “It applies a little reverse psychology, too. People read it and say: ‘Hey, I’m not boring! I can go there.’”