Veggie Grill names Steve Heeley COO

Veggie Grill names Steve Heeley COO

Former Earl of Sandwich CEO to help meat-free chain grow beyond West Coast

Veggie Grill has named Steve Heeley, formerly chief executive of Earl of Sandwich, it first chief operating officer.

Heeley will help support Santa Monica, Calif.-based Veggie Grill’s continued growth beyond the West Coast.

The fast-casual, meat-free concept has 26 locations, mostly in California, but also in Washington and Oregon.

Heeley was most recently president and CEO of Orlando, Fla.-based Earl of Sandwich, where he helped that chain reach 30-percent ann

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