Del Taco Del Taco

John Cappasola named president at Del Taco

Cappasola will oversee brand strategy, marketing, menu development

Del Taco Restaurants Inc. this week promoted John D. Cappasola Jr. to president and chief brand officer.

Cappasola had been executive vice president and chief brand officer of the Lake Forest, Calif.-based company. He will lead the Mexican quick-service chain’s brand strategy, marketing, menu development, culinary innovation and restaurant operations and support.

“John is a strong leader and talented executive who has been instrumental in the development and execution of our combined solutions strategy, which has led some of the best results in the restaurant category over the past several years,” CEO Paul Murphy said in a statement. “The move reflects a natural evolution of John’s leadership and his impressive track record of achievement.”

Before Del Taco, Cappasola held leadership roles at Blockbuster Inc. in marketing, strategic development and operations over 16 years.

Del Taco has 550 restaurants in 15 states.

Contact Jonathan Maze at jonathan.maze@penton.com

Follow him on Twitter at @jonathanmaze

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