Image issues prompt rebranding at unions

Joe Kefauver is managing partner of Parquet Public Affairs, an issue management, communications, government relations and reputation assurance firm that specializes in service sector industries. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

For most of the last hundred years, labor unions and the bosses who control them have earned unflattering stereotypes like aggressive, uncompromising, relentless and even, in some cases, thuggish. Many also have reputations for being more adept at vilifying employers and padding their own wallets than fighting for the rights of workers.

Some of t

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