Bruegger's brand refresh targets Millennials

Bruegger's brand refresh targets Millennials

Bagel chain’s revamp includes expanded menu, new design, marketing push

Bruegger’s Bagels has spent 2014 introducing new artisan menu items and revealing a new design prototype in an effort to stay relevant to Millennial guests who grew up with its brand and retain their parents’ loyalty. Next month, it will unveil a series of videos designed to promote the changes.

The 30-year-old Burlington, Vt.-based bagel chain built its reputation on combining authentic, fresh-baked bagels with high-quality fresh ingredients. While this recipe has resonated amo

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