Roti Mediterranean Grill

Breakout Brands: Roti Mediterranean Grill

This is part of the 2013 NRN 50 special report, "Breakout Brands." This year NRN takes a look at 50 brands that are some of today's hottest emerging concepts. Meet the concepts shaking up the restaurant marketplace.

At first glance Roti Mediterranean Grill seems like a lot of other fast-casual brands: It offers better-quality food that’s customized to order in front of diners. What differentiates Roti — and is driving its exponential growth — is a combination of authenticity, variety and the right cuisine at the right time. 

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