Lunch special

Operators lure diminishing midday meal patrons with convenient, familiar items

Americans are eating lunch out less frequently than they did a year ago, but restaurants that respond to the consumer’s desire for convenience, familiarity and healthfulness stand to have an edge when it comes to building daypart sales.

Lunchtime restaurant visits for the year ended March 2012 fell by 1 percent compared with the same period a year earlier, according to research firm The NPD Group, which surveys consumers about their eating habits.

According to experts, m

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Contact: Desiree Torres [email protected]

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