Beverage Marketing Roundtable: Top trends

Beverage Marketing Roundtable: Top trends

Restaurant industry executives discuss how to satisfy consumers’ beverage needs. The Beverage Marketing Roundtable was sponsored by Whirley-DrinkWorks!

Internal research and advances in technology have enabled operators to get to know their customers better than ever. But sometimes meeting consumers’ evolving beverages needs, such as the growing desire for personalization and customization, and winning their loyalty requires a bit of an old-school hospitality approach.

That was just one of many insights shared by executives who gathered together at the 2015 Beverage Marketing Roundtable held during the National Restaurant

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