Restaurant Marketing Watch: Casual-dining to shine on Mother's Day

Restaurant Marketing Watch: Casual-dining to shine on Mother's Day

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and [email protected] RELATED: • Restaurants expect strong Mother’s Day • Mother's Day specials boast more than brunch • More restaurant marketing news

Forget Valentine’s Day.

For restaurants, the biggest day of the year is Mother’s Day, when an estimated 38 percent of U.S. consumers will dine out to show love to the woman who gave them life — a fact I try to point out to my kids every day.

The projection comes from the National Restaurant Association, which also notes that 7 percent of consumers plan to order takeout or delivery to celebrate Mother’s Day. We assume that represents the households w

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish