IHOP Moment

IHOP’s new campaign, “Eat Up Every Moment,” will attempt to drive traffic by hitting emotional touchpoints.

IHOP rolls out campaign tied to emotional connections

Chain presents messages of value, seasonal dishes and all-day-breakfast

Hoping to tap into the emotional connections that occur over pancakes in its restaurants every day, IHOP on Monday is scheduled to roll out a new marketing campaign and tagline urging guests to “Eat Up Every Moment.”

The national campaign, which will cross TV, radio and social media channels, is the first for the family-dining chain’s new Los Angeles-based ad agency Campbell Ewald. The ad agency’s multicultural arm sociedAD will drive related ads for the Hisp

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