Caribou Coffee debuts new loyalty program

Caribou Coffee debuts new loyalty program

Caribou Perks aims to boost traffic, customer frequency

Caribou Coffee debuted its Caribou Perks loyalty program this week, meant to reward customers’ frequency with freebies or upgrades from the Minneapolis-based chain’s beverage and baked-goods menus.

Michele Vig, the company’s vice president of marketing, said while coffee is a habitual purchase for many Americans, consumers are not necessarily locked into their loyalty to one coffee brand over another. Caribou Perks was designed to build loyalty in new and existin

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