Twin Peaks names Pete Bell CMO

Twin Peaks names Pete Bell CMO

Industry veteran to oversee menu R&D in newly created position

Twin Peaks has named industry veteran Pete Bell to the newly created position of chief marketing officer, the company said Wednesday.

Twin Peaks, a division of Addison, Texas-based Front Burner Restaurants LP, said Bell will oversee the sports lodge’s marketing communications and strategy, as well as menu research and development.

Bell was most recently CMO at Specialty Brands Holdings, parent to the Papa Gino’s Pizzeria, D’Angelo Grilled Sandwiches and Smith & Wol

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