Taking social media beyond marketing

Operators discuss valuable uses for the tools in HR and training

Social-media platforms have become some of the most powerful advertising and branding tools available to restaurants, but the fast-growing trend is moving beyond the marketing department, panelists said during NRA Show session.

Human resources and training executives also must embrace new social technology in order to keep pace with industry leaders in recruiting and development, experts said Monday in a session called “The Power of Social Media Inside Your Organization.”

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