Study: Facebook fan engagement surges for restaurants in 3Q

Study: Facebook fan engagement surges for restaurants in 3Q

Starbucks, Chick-fil-A and Taco Bell are among the brands that saw the most fan action, according to a study from Expion

The number of people liking and sharing Facebook posts from restaurants saw explosive growth in the third quarter — a result of brands focusing on engagement rather than gaining fans, a new study found.

According to Raleigh, N.C.-based Expion, a social-media software and consulting firm, the total number of Facebook likes, comments and shares for the restaurant chains with the 100 highest like counts more than doubled from

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