CARY N.C. Smithfield’s Chicken ’N Bar-B-Q has named Holy Cow Branding Inc. its agency of record.
Holy Cow, a strategic branding agency, will be responsible for managing all of Smithfield’s marketing efforts. Smithfield’s is a 34-unit chain that has served Eastern North Carolina-style barbecue and chicken for more than 25 years. More units are expected to open soon, according to the chain.
“We chose Holy Cow Branding because we know they understand u