Smithfield’s taps Holy Cow as new ad agency

CARY N.C. Smithfield’s Chicken ’N Bar-B-Q has named Holy Cow Branding Inc. its agency of record.

Holy Cow, a strategic branding agency, will be responsible for managing all of Smithfield’s marketing efforts. Smithfield’s is a 34-unit chain that has served Eastern North Carolina-style barbecue and chicken for more than 25 years. More units are expected to open soon, according to the chain.

“We chose Holy Cow Branding because we know they understand

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