McD launches children's wellness campaign for Olympics

McDonald’s Corp. has launched Champions of Play, a global campaign for children’s wellness, as part of its renewal as the official restaurant of the Olympic Games through 2020.

The company said its more than 33,000 restaurants around the world would host such grassroots programs as youth sports leagues and competitions, feature special Happy Meal packaging and in-store materials, and promote a website that showcases Olympic athletes and provides ways to track their progress

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.