A look behind Sonic's Groupon test

The head of a Sonic franchise in Phoenix speaks about the group’s successful Groupon test and online order implementation

Sonic of Phoenix—MHR, the Phoenix-based arm of Sonic Drive-In franchisee Mason Harrison Ratliff Enterprises LLC, recently tested an offer through daily deal company Groupon that was aimed at driving traffic to the quick-service operator’s online ordering system.

While the franchisee did not release detailed test results, supervising partner RD Martin spoke with Nation’s Restaurant News and said the test was an overall success. As with all Groupon deals, the Son

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