Scott Nelowet
Scott Nelowet consulted with chain restaurant chiefexecutives before launching French Fry Heaven.

French Fry Heaven targets off-hours dayparts

Founder Scott Nelowet said the concept aims to grow by serving customer needs between meal times

French Fry Heaven founder Scott Nelowet was inspired by Northern Europe’s simple French fry stands, which sell only one product, sometimes with mayonnaise and vinegar.

He decided to do what he said Americans often do: “Take a very simple idea and pile a lot more stuff on it.”

The result is an emporium of different fried potato combinations meant to satisfy customer needs during any daypart, except for those most other restaurants focus on.

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