Nestle Toll House Café adapts to Middle Eastern consumers

Nestle Toll House Café adapts to Middle Eastern consumers

CEO Ziad Dalal gives advice on development in the region and reveals further expansion plans

As U.S. foodservice brands make more headway into Middle Eastern markets, they are learning to adapt their units and menus to the local tastes.

Ziad Dalal, chief executive and founder of Dallas-based Nestle Toll House Café and its parent company, Crest Foods Inc., currently has 13 units open in the Middle East and has aggressive plans for more this year.


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