Analyst ‘increasingly confident’ in Yum recovery in 2014

Analyst ‘increasingly confident’ in Yum recovery in 2014

An industry analyst noted that Yum’s weakness in China this year was specific to its flagship KFC brand

Plummeting sales in China made 2013 a year to forget for Yum! Brands Inc., but at least one securities analyst is “increasingly confident” that the quick-service giant’s same-store sales and stock price will recover next year.

Sara Senatore, the restaurant industry analyst for Bernstein Research, upgraded the New York-based firm’s rating of Yum’s stock to “outperform,” from a previous classification of “market perform,” in a resear

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