Bojangle's pivots to discounts amid ‘persistent headwinds’

Regional chicken brand is also testing delivery in its home market

Bojangles Inc. is highlighting discounts and everyday value as the regional chicken-and-biscuit chain faces a challenging consumer environment, the company said Wednesday. 

Clifton Rutledge, CEO and president of the Charlotte, N.C.-based Bojangles, said the company had “a challenging fiscal quarter” and would be testing delivery in 10 restaurants to help counter the sales declines. 

For the third quarter ended Sept. 24, Bojangles’ net income fell 30

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