Shake Shack is guessing how long Sunday night’s Academy Awards ceremony will last and it’s offering customers a free sandwich no matter how long it runs in an apparent effort to encourage customers to use its digital platforms.
The New York City-based better burger chain predicts that the show will last for three hours and 31 minutes. If it’s shorter than that, customers can get a free SmokeShack burger, and if it’s longer, they get a free Chicken Shack sandwich.
The offer is available from the end of the ceremony on March 10 through March 18 with an order of $10 or more. Orders must be placed at a kiosk in a restaurant, via its website shakeshack.com, or through its app and the offer is redeemed by typing BIGWINS at checkout.
The chain is also giving free ShackBurgers to any nominees for the awards at its West Hollywood, Calif., location on the day of the Oscars ceremony with proof of identification.
That particular location will also be decked out for the awards with a red carpet, bright lights, and Shake Shack staff dressed in tuxedos.
The SmokeShack is a cheeseburger with bacon, chopped cherry peppers, and proprietary ShackSauce on a toasted potato bun and normally sells for around $9. The Chicken Shack is priced slightly lower at around $8.70 and is breaded and fried chicken breast with lettuce, pickles, and buttermilk herb mayonnaise on a toasted potato bun.
The ShackBurger being offered to nominees is a cheeseburger with lettuce, tomato, and ShackSauce on a toasted potato bun and normally sells for $7.39 in West Hollywood.
Shake Shack has long been encouraging its customers to order via its app, web site, or at restaurant kiosks because such orders tend to result in higher checks.
Contact Bret Thorn at [email protected]