Protein Bars healthful menu items include Barritos its version of burritos
Protein Bar's healthful menu items include Barritos, its version of burritos.

Private equity banks on health-focused restaurants

My Fit Foods, Veggie Grill, Protein Bar and Snap Kitchen are among the better-for-you restaurant brands that have received investments this year.

Private-equity firms are increasing the pace of investments in better-for-you foodservice concepts from a lope to a full-on canter.

Fueled by growing consumer interest in eating more healthfully and evidence that those good intentions are translating to sales, private-equity players are racing to add good-for-you concepts to their portfolios, expecting a healthy payoff in unit development and sales.

So far in 2013, San Francisco-based TSG Consumer Partners LLC has i

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Contact: Desiree Torres [email protected]

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