Don Fox Firehouse Subs

Don Fox, CEO of Firehouse Subs, says the chain is already planning to open its second unit in Canada by the end of the year.

Firehouse Subs CEO outlines Canada expansion

Company takes measured steps to growing abroad, Don Fox says

Establishing a restaurant brand’s first beachhead outside the domestic U.S. market requires careful planning and a measured look at strategy, Firehouse Subs CEO Don Fox told Nation’s Restaurant News.

Firehouse Subs’ expansion to Canada, where it first opened in October 2015, also depended on a strong development partner in the new market, Fox said.

Toronto-based Onfire Restaurants Inc. was signed as the area representative, and the company opened its first Firehouse Su

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