Chipotle announced on Wednesday that it would be debuting green-foil-wrapped burritos at a location in Augusta, Ga. in honor of golf’s Masters Tournament, taking place in the same city. The new wrapping is available through April 14 at the location at 229 Robert C Daniel Jr Pkwy.
In addition to the foil, the Newport Beach, Calif.-based brand has partnered with pro golfer and Chipotle superfan Max Homa, who will participate in the tournament and other 2024 tournaments with a Chipotle logo on his bag.
The six-time PGA Tour winner has long been a Chipotle fan, with his first tweet about the brand dating back to 2013, when he tweeted, “lately people keep telling me to follow my gut. man if i followed my gut id be at chipotle all day.”
“During the week of an event, it’s common to see various players at the closest Chipotle because we’ve become a go-to meal for pro golfers,” said Chris Brandt, chief brand officer at Chipotle, in a statement. “We hope a stop into our Augusta, Ga. restaurant for a green foil burrito foreshadows a strong showing for Max and our other pro golfer superfans later this week.”
Homa is part of Chipotle’s Real Food for Real Athletes platform, which focuses on helping athletes across all levels perform their best by providing proper nutrition through real food and real ingredients. So far, the platform includes 13 athletes across various sports like soccer player Julie Ertz, track and field athlete Michael Norman, and basketball player Nneka Ogwumike.
At the 88th Masters, which begins on April 11, 106 golf masters and pros including Tiger Woods will compete in the all-male tournament. The winner will walk away with a trophy and quite a bit of money — last year’s winner, Jon Rahm, took home $3.24 million.
At the time of the program’s debut, Brandt told The Street that 20-somethings, its core demographic, “define what’s cool in culture,” including sports.