Buffets changes name to Ovation Brands

Buffets changes name to Ovation Brands

Rebranding marks new phase in company’s post-turnaround plans

Buffets Inc. has rebranded itself as Ovation Brands Inc., unveiling the new name and logo at its Greer, S.C., headquarters this week.

The parent company of the HomeTown Buffet, Old Country Buffet, Country Buffet, Ryan’s and Fire Mountain buffet chains and the Tahoe Joe’s Famous Steakhouse casual-dining brand made the name change to celebrate the company’s 30th anniversary and mark a new phase in its post-turnaround plans.

“We are a different co

Register to view the full article

Register to view this article

TAGS: Marketing News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.