Juby True

The first Juby True opened in Scottsdale, Ariz. in October.

True Food Kitchen owner to expand juice bar

Fox Restaurant Concepts will grow the Juby True brand next year

Fox Restaurant Concepts plans to aggressively grow its new Juby True juice bar in 2014, the company said Monday.

Phoenix-based Fox Restaurant Concepts, which has 40 restaurants under a number of brands, said it will expand Juby True, which stands for “Juice by True.” The operator will expand the concept as standalone units and adjuncts to the operator’s True Food Kitchen units. The first Juby True opened in October next to a True Food Kitchen in Scottsdale, Ariz.

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