More restaurants layer loyalty programs onto smartphone apps

More restaurants layer loyalty programs onto smartphone apps

Dunkin’ Donuts, BJ’s, Starbucks, Your Pie and Forever Yogurt put rewards in customers’ pockets.

Loyal customers have long been the bread and butter for restaurant brands, and more companies are rewarding their best customers through smartphone apps.

From big companies like 20,500-unit Starbucks to smaller brands like 20-unit Your Pie, operators are finding that putting the rewards literally in the customers’ hands via their phones makes good business sense.

Besides driving loyalty, app programs that make it easy for customers to enroll and engage provide th

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