Sizzler selects new ad agency

CULVER CITY Calif. Sizzler USA will start 2008, its 50th anniversary year, with a new campaign and a new ad agency: Ground Zero of Los Angeles.

The chain announced Wednesday that it had named the shop its agency of record, replacing Kovell-Fuller, which had held the account for five years.

Ground Zero’s first branding and promotional campaigns for the chain are expected to break in January.

“With next year being such a big year for us and

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish