Restaurant gift card sales show restraint

Customers are buying more gift cards, but loading smaller amounts

As restaurants gear up for the holidays, consumers remain budget-conscious when it comes to gift cards, according to First Data, a global payment-processing firm.

Data for the month of October compiled by the firm found that consumers are redeeming their own restaurant gift cards more than they did last year, while loading smaller amounts onto the cards they buy for friends and family.

Industry watchers greeted recently released October retail sales figures from

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